Scientific Framework

The Science of Sales Styles

Moving beyond intuition. Our methodology is grounded in the Big Five — one of the most validated frameworks in personality research — and translates it into work behavior that predicts where someone fits.

Research-Grounded Built on the Big Five 12 work-style traits

Two Core Drivers

We measure 12 work-style traits and roll them into two independent drives. They're measured separately — because plenty of people are strong at both.

Hunting Drive

The appetite to find, pursue, and win new business.

ProspectingClosing AssertivenessResilience CompetitivenessSocial energy

Stewardship Drive

The appetite to nurture, organize, and grow what's already there.

Service orientationPlanning PatienceDiplomacy Collaboration

Find Your Direction — The Sales Compass

Most tests force you onto a single hunter-to-farmer line. We plot two drives instead, and where they cross is your place on the map.

Hunting — the drive to find, pursue, and win new business.
Stewardship — the drive to nurture, organize, and grow what's already there.

Within these four directions sit six precise profiles, from Lone Wolf Hunter to Sales Support — your exact coordinates, not just your heading.

Explore the six profiles
Good Soil the Grower Rainmaker the Connector True North the Analyst Wolf the Pursuer Generalist Hunting Drive → Stewardship Drive → Low High

sample candidate's position

Built to Be Fair

A hiring tool carries real responsibility. Here's how this one is designed to be honest, defensible, and hard to game.

Hard to game

Built-in validity and attention checks flag random, rushed, or tell-them-what-they-want-to-hear answers — so the results you act on are ones you can trust.

No medical questions

Measures work behavior only — never mental health, intelligence, or personal life. Plain, job-relevant language at an 8th-grade reading level.

Routes, never rejects

Every result includes development guidance and alternative role fits. It points people toward where they'll thrive — it doesn't just gatekeep.

Fairness by design

Built around EEOC fairness principles, with bias review baked into development. Demographic questions are optional, anonymized, and never shown to hiring managers.

See where you land.

Take the beta and get your full profile on the compass.

Take the Sample Test